![]() ![]() The clever thing about this model is that it takes the focus off of motivation as the key to changing behavior. If our combination of Motivation and Ability is above a threshold when the Prompt occurs (he calls the threshold the Action Line), we will do the behavior. we know that when we are going to bed that we should brush our teeth). In this conception, all behavior is instigated by a prompt, although that prompt may be internal (e.g. In Fogg’s Behavior Model, Behavior is a function of Motivation, Ability and Prompt (B: MAP). I was planning to skip the book since I figured it was more of the same, but after hearing a podcast interview with him, I realized he covered more in the book than what had been in the course. ![]() I went through BJ Fogg’s Tiny Habits course back in 2014 with limited success in creating my intended habits. ![]()
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